Thursday, June 29, 2006

Chester NOT STEW-PED!




I called his advertising "sad" and "hokey" back in May. Now The Hill online news has an article that says it's "hardly buzz-worthy".

If Chet Culver wants to follow in the footsteps of fellow Democrat and popular Iowa Gov. Tom Vilsack, he’s going to have to do better than clichés about his tight-knit family, excellence in the state’s schools and the “jobs of tomorrow” in his campaign ads, according to a recent survey by Wilson Research Strategies Inc.

They compare it to Jim Nussle's advertising.
Culver's ad didn't measure up, scoring lower than Nussle even among Democrats surveyed.

Nussle’s ad was favored by 53 percent of Democrats, compared to Culver’s 31 percent.

Culver’s ad jumps broadly from topic to topic, beginning with a shot of Culver and his father, former Sen. John Culver, saying how, “in the Culver family, your word is your bond.” The Democrat is called a teacher, a coach, a husband and a father who “cut paperwork and saved taxpayers millions as secretary of state” and “has a specific plan and new ideas to bring excellence to our schools and create the jobs of tomorrow.”

The ad shows Culver holding a book that presumably contains his plan, but no details are discussed. It goes on to say he’s endorsed by labor and women’s groups and is the only Democrat who can beat Nussle. It closes with, “Ready to lead Iowa forward; ready to win in November.”

Surprisingly the ad didn't do well with a Dummycrat core group...State and local government workers gave him the lowest marks. The bright spot? Culver’s ad did play well to lobbyists.

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