Wednesday, April 29, 2009

To Mediocrity And Beyond

My first thought when I read of the sharing agreement between the Ragister and WHO-DT was ones a loser and the other a perennial runner up.

It turns out I was correct and the scientific community is united in that fact.

One day after their joint announcement we find the latest "ratings" for both entities.

The Ragister had their daily circulation fall to 7.1 percent and on Sundays fell 4.7 percent. In Dallas, Polk, Story and Warren counties - the newspaper's primary market - circulation fell 4.9 percent daily and 2.5 percent on Sundays.

WHO-DT saw its viewership fall from to 10 percent from 14 percent at 10 p.m.

The shares of households watching WHO-DT dropped one to three percentage points among households at 6 p.m. (11 percent), 5 p.m. (8 percent) and noon (5 percent).

TV8 declared it won all Monday through Friday newscast time periods, opening a huge lead at 10 p.m. and getting its first victory on Saturday morning.

WHO is apparently making excuses as it is pointed out that they ended analog broadcasts in February, but that was their decision so live with it.

Neilsen ratings periods start Thursday and I'm so excited they sent me some diaries.


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