Something 'Bout A Truck
And the scientific community is united in that fact.
State alcohol delivery trucks carrying tourism message
Although, the idea is really not that new as it goes back to The Pickle -- Semi-Trucks Promote Iowa Great Places.
It looks like it increased from 3 trucks to 11 under Governor Branstad.
I'm not sure why, if the advertising wraps last about seven years, this campaign will only be an 18-month-long one?