Tuesday, July 02, 2013

Something 'Bout A Truck

In an age of crackdowns on alcohol use, that includes drinking and driving, it seems a little odd to highlight your state on trucks of the Alcoholic Beverages Division.

And the scientific community is united in that fact.

State alcohol delivery trucks carrying tourism message

Although, the idea is really not that new as it goes back to The Pickle -- Semi-Trucks Promote Iowa Great Places.

It looks like it increased from 3 trucks to 11 under Governor Branstad.

I'm not sure why, if the advertising wraps last about seven years, this campaign will only be an 18-month-long one?


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